A/B testing is critical for refining and honing your email campaigns to determine what resonates best with your audience.
Steps:
- Setup A/B Test: In your campaign options, select 'Create A/B Test.'
- Design Variations: Create two versions of your email with one key difference (like varying subject lines or call-to-action).
- Define the Test Group: Decide whether to test against a segment of your total audience or a randomly selected group.
- Launch and Analyse: Start your test, and then analyse the results in Sendwich to see which version performed better.
Conclusion: A/B testing in Sendwich helps you make data-driven decisions, enhancing the effectiveness of your future campaigns.
