Segmenting your subscriber lists allows you to send tailored emails that resonate with different parts of your audience, improving engagement and conversion rates.
Steps:
- Access List Management: Log in to Sendwich and go to the 'Lists' section.
- Create a Segment:
- Select the list you want to segment.
- Click on 'Create Segment' and define the criteria based on subscriber attributes like location, behaviour, or engagement level.
- Apply Segmentation:
- Save your criteria.
- Use these segments to target specific groups with campaigns tailored to their needs and interests.
Conclusion: Effective list segmentation is key to achieving higher engagement by delivering relevant content to a curated audience, enhancing the overall impact of your campaigns.
