Triggers and conditions are the backbone of effective email automation, allowing you to send precise messages based on specific subscriber behaviours or profile changes.
Guide to Using Triggers and Conditions:
- Identify Key Behaviours: Determine which actions by subscribers should prompt automated emails, such as downloading content, visiting specific pages, or shopping cart abandonment.
- Set Up Triggers: In your Sendwich dashboard, configure triggers that initiate an email or series of emails. These can include event triggers, behavioural triggers, or engagement triggers.
- Apply Conditions: Conditions refine how and when triggered emails are sent. For example, you might set a condition that an email is only sent if a user hasn’t purchased within the last month.
- Combine Triggers and Conditions: Use multiple triggers and conditions together to create complex and highly targeted automation sequences.
- Review and Adjust: Continuously review the effectiveness of your triggers and conditions, making adjustments based on subscriber responses and campaign data.
Conclusion: Properly configured triggers and conditions help create dynamic, responsive email campaigns that resonate with subscribers and drive engagement.
