Understanding and managing whitelists and blacklists are critical for maintaining the health of your email marketing efforts and safeguarding your sender reputation.
Guidelines:
- Encourage Whitelisting: Instruct subscribers on how to add your sending email address to their email client’s whitelist to improve deliverability.
- Avoid Blacklists: Prevent getting blacklisted by ISPs by maintaining clean mailing lists, obtaining permissions to send emails, and adhering to best sending practices.
- Monitor Your Status: Use tools to check if your domain or IP address has been blacklisted and take corrective action if necessary.
- Resolve Blacklisting Issues: Contact blacklist operators to understand why you were listed and follow their process to be removed from the blacklist.
Conclusion: Effectively managing whitelisting and blacklisting
