Handling unsubscribes and bounces correctly is vital for list hygiene and legal compliance in email marketing.
Steps:
- Managing Unsubscribes:
- Ensure an easy-to-find unsubscribe link is included in every email.
- Automatically update your list to remove unsubscribes immediately.
- Handling Bounces:
- Set up automatic bounce processing in Sendwich to remove or mark email addresses that consistently bounce.
- Review bounce reports to understand why emails are not being delivered.
Conclusion: Efficiently managing unsubscribes and bounces is essential for maintaining a clean subscriber list and improving overall campaign performance.
